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ginew
A concept redesign of the GINEW online store, focused on creating a clearer, more intuitive shopping experience while preserving the brand’s distinctive identity.
I redesigned the full e-commerce journey — from product discovery and product pages to cart and checkout, focusing on clear navigation, product hierarchy, intuitive interactions, and reducing friction throughout the purchase process.
The visual system combines editorial storytelling with conversion-focused UX, balancing strong brand expression with the functional needs of an online store.
The result is a cohesive experience where brand, usability, and business goals work together — guiding users naturally from discovery to purchase.
I redesigned the full e-commerce journey — from product discovery and product pages to cart and checkout, focusing on clear navigation, product hierarchy, intuitive interactions, and reducing friction throughout the purchase process.
The visual system combines editorial storytelling with conversion-focused UX, balancing strong brand expression with the functional needs of an online store.
The result is a cohesive experience where brand, usability, and business goals work together — guiding users naturally from discovery to purchase.
About
Ginew e-commerce
Self-initiated redesign concept
Self-initiated redesign concept
Client
Website design
UX research
UI design
Product Thinking
UX research
UI design
Product Thinking
Services
Figma, Photoshop
Tools
main page
collection
Cart / Filters / Checkout Process
Product Page
other projects